“Say Hi to the new Bixby, Samsung’s intelligent assistant.”

Working closely with agency Beyond, and director Jacob Hinmon (Unit9), we delivered 6 Bixby spots alongside 4 spots for their sister product “SmartThings.”

It was an ambitious schedule in which we had to match the product launch, get the technology right (when it was still being developed), all the while staying true to the director’s artistic vision.

Bringing a human touch to the intelligent assistant.
We created original UX animation for each spot, cast and direct the Bixby voice and User Character voices, and developed original music with our composer Ben Rosen. Finally, we worked closely with our sound designer Jeff Seelye to create both diagetic and non-diagetic soundscapes.
Bixby Use Case - “Restaurant”