Starting with 30-45 minute interviews, we created stories that could educate, engage and inspire action in under 90 seconds.

The key was to avoid exposition in favor of tone and emotion. We identified character motivation and edited the story in the cadence of their voice.

Instead of relying on heavy music and sterile voiceover, we married the conversational tone of our interviews with the natural sounds of the environment. We wanted the story to unfold as if the viewer herself were on the journey creating a more compelling call-to-action: